New Product Development
Brands and manufacturers in the personal care and cosmetics market must constantly produce and innovate. Due to seasonal limits and rapidly changing consumer needs, collection turnover is decreasing. Businesses must cut product time to market and costs while remaining inventive in order to meet changing demand.
Processes for new product development should be adjusted to better meet market dynamics while utilising new technologies.
Glint is geared up to provide you services for New Product Development in the shortest time. All requirements of the product specifications and market trends are met by Glint. New innovative Packaging ideas and designs are shared with the customer. Glint is today a preferred private label solution provider with many companies.
Following Steps in New Product Development
1. The marketing brief
The marketing brief is crucial when establishing a new product because it serves as the beginning point for all projects. The more specific it is, the more straightforward it will be to use. The product and packaging requirements, such as the product category, desired function, colour, odour, texture, and size, are all included in the marketing brief.
It is shared with other departments to begin product development once it has been approved. It is used by the R&D team to develop the formula and product prototype. The packaging team chooses the product pack based on the brief’s criteria. The first stage is crucial; it decides the success of the entire procedure and product.
2. Product formulation
Scientists work on the cosmetic product formulation based on the marketing brief’s needs. Each claim is examined, and multiple prototypes for comparison are constructed. Concentration, allergies, chemical reactions, and prices are all reviewed to ensure that the product meets the standards and is safe.
3. Raw materials and packaging sourcing
Following the definition of the recipe, the teams choose raw materials and packaging suppliers. A list of specifications, including the function of the material, allergies, size, colour, odour, and so on, is provided to multiple providers for comparison. After that, quality, cost, and function are examined for final approval. The recipe is finalised and the prototype is made as soon as the raw ingredients are accepted.
4. Packaging artwork design
Once the package suppliers are finalized, working on the artwork designs are started. The outside packaging of the product must be designed. Consumers will notice and read about the product first through its packaging. Text, colours, and graphics are all precisely picked in accordance with the exterior packaging and marketing brief requirements.
5. Quality and compliance
To be released, a product must be safe to use and adhere to the regulations of the country in which it will be sold. To ensure product safety, several quality tests must be performed, including microbiological, toxicological, and stability studies.
Furthermore, all product components, including chemical substances and packaging, are inspected and verified to be compliant with the country of commercialization. The Product Information File, Safety Data Sheet, Cosmetic Notification Form, and other documents and information about the product that are required by country legislation are gathered by compliance teams.
6. Product final validation
The final product is examined to ensure that it adheres to the original marketing brief. Production can begin if the prototype passes the final tests. After then, the product is commercialized.
New product development methods are diverse from a company to another. How product development is implemented is determined by the product kind, company size, and strategy.